Role: ACD Photography and Design
The conversations on Twitter are messy and complex, intense and inspiring, hilarious and ridiculous, weird and ugly, shocking and beautiful, disturbing and moving. They’re raw and they’re real.
When Twitter was getting a re-brand with the goal of representing every aspect of this, I was asked to lead the work around how the brand would create and leverage photography moving forward.
This included setting up stylistic guidelines for how photography should represent our brand. Guidelines and processes of how we shoot our own photography, work with hired photographers, and how we curate photography from Twitter users and stock houses.
The end result was a new unified way of working with photography company wide + a new internal Photography Library for our 4500+ employees to use world wide.
ECD: Donna Lamar
Design Director: Derrit DeRouen
Creative Director: Thierry Ambraisse
Lead Program Manager: Kyra Ivanoff
Brand Director: Hideki Nick Watanabe
Agency partners: Irradié and Grilli Type Foundry