Role: Creative Director
Twitter asked me to lead a team of creatives and production partners in developing a graphics and animation package + experiential activations for Twitter’s all company get together called #OneTeam.
For this event Twitter flew their 5000 employees from all over the world to the city of Houston, where we had a whole week of programming and parties planned for them across the cities largest venues.
We wanted this to be a celebration of our host city as well as our company, so the visual language was taking cues from the vibrant street art scene and neon lights of Houston. We created a visual identity and motion language that could translate across every aspect of the event.
Some of the main deliverables were:
Screen installations that served as a backdrop to the weeks keynote presentations across several stages.
10 short films to introduce our main keynotes.
Motion design packages for 3 parties, including all jumbotrons in the Astros Stadium.
Spatial design and signage across the conference, NASA Space Center, Astros Stadium + a block party.
Custom fabricated 10ft tall hashtag sculptures that served as photo ops.
A store and a whole line of swag available for purchase.
It truly took a village to pull this project off. Major shoutout to all my creative and production partners at Twitter, Blueprint, and Cvent.